Queuing up the Stairs...
In the 1960s, Birmingham was well served with Department Stores – Lewis’s, Rackhams, Greys, The Co-Operative, The Beehive. Come Christmas, each of them had its own in-store Santa in his grotto, keeping up a seasonal tradition that got started back in 1890 in Brockton Massachsetts. It was here that store owner James Edgar came up with the idea of dressing up as Father Christmas and giving out presents. Unsurprisingly, his idea was a huge success, and by the turn of the century many American department stores had followed his example.
By the time I was being taken to see Santa in his grotto, the staging had become quite elaborate: in 1964, Lewis’s store presented a tableau of characters from Kenneth Grahame’s The Wind in the Willows, a display which I must have seen, although I have no recollection of it. I’m not sure that the grottos didn’t occasionally run to a live reindeer or two, although how they would have got them up to the fifth floor is anybody’s guess. If you were lucky enough to live in London, you could have seen Christmas grottos in the 1960s featuring some more contemporary characters including the Magic Roundabout, the Daleks and Thunderbirds, but ours were mostly traditional affairs.
The deal with Santa’s grotto was simple: you paid at the entrance and in return you got a brief audience with the man himself, and a present – always wrapped, so you didn’t know what you’d been given until you left. Santa usually kept two bran tubs beside his throne, one filled with presents for little girls, the other for little boys. You had to trust him to know which gender you were: and he didn’t always get it right. One time, in the Beehive (a fairly tatty emporium of middling to cheap goods), a bespectacled Santa (clearly an imposter) asked me if I’d like something to make myself beautiful. I was wearing a hood, so he couldn’t see my boy’s haircut – even so, I didn’t think I looked that much like a girl. I had to pull down the hood to show him his mistake. And don’t think that was the first time… back in 1964 (at a guess), another Department Store Santa palmed me off with a present for girls – a dolly in a bath. I can still see it as clearly as if it had happened yesterday. The doll, a kewpie-sized thing, with no clothes on, resided in a pink plastic bath (I remember being secretly impressed by the tiny plastic taps). The whole package came in a cardboard carton done up to resemble black bathroom tiles, with a transparent top through which dolly could be seen in all her glory. Our dad thought this was the most hilarious thing ever, and for years afterwards would refer back to the incident of the ‘dolly in the bath.’
Sixty years ago it may have been, but I can still picture the setting in which I became the unwilling recipient of that dolly: it was on the upper sales floor of Lichfield’s Co-Operative department store, and Santa’s throne had simply been plonked down in the soft furnishings section, surrounded by rolls of carpet, arm chairs and occasional tables. I’m not saying there mightn’t have been a few token drifts of cotton wool snow, and maybe a bit of red and green crepe paper on show, but it was a decidedly cut-price affair compared to the elaborate settings you got in Lewis’s.
For a long time, I was encouraged to believe that Lewis’s Santa was the real deal. He certainly looked the part (though the beard was probably false) and his jovial, avuncular voice could have won him a voice-over gig selling Mr. Kipling cakes. His grotto resided on the store’s fifth floor, and such was the clamour to see him on a typical Saturday in December that one ended up queueing up the staircase for half the morning. The store remained open until around 1990 and once, towards the end of its existence as a trading entity, I found myself on that same stairwell where we’d waited our turn to see Santa all those years ago.
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Lewis's department store, Birmingham, decorated for Christmas |
Bringing a bit of order to the proceedings was Santa’s ‘minder’, a green costumed, top-hatted Dickensian-styled character called Uncle Holly. For some reason, he always put me in mind of Hughie Green. Uncle Holly kept a watchful eye on the queue of eager children and justified his existence by doling out badges, the wearing of which made you an honorary member of the ‘Uncle Holly Circle.’ I still have several examples of these badges: they kept the same design year in, year out.
Uncle Holly wasn’t unique to Lewis’s – Selfridges’ on Oxford Street had the same character, of very similar appearance, who also gave out badges featuring his own image, but as far as I can Google, these were the only two examples. Unsurprisingly, he’s remembered by only a few people, judging from the forums I’ve seen online, and his name seems to have been appropriated in a ghost story of more recent origin, possibly conflated with the pagan ‘green man’ of folklore.
As to the presents we got from those department store Santas, the one thing they all had in common was their cheapness. One of my personal favourites was a red plastic racing car of vaguely futuristic appearance. As you can see (below), I still own it to this day. But Santa’s gifts weren’t all as good as this: I recall a motor racing game which was essentially just a lot of cardboard with a plastic spinner that you had to guide around a printed track. The size of the box fooled you into thinking you’d come away with something substantial. Another present from Santa’s grotto was a traditional puzzle called the ‘Tower of Brahma’ (also known as the Tower of Hanoi). This consisted of a pile of small coloured discs of different sizes, and three plastic spindles. The object of the game was to move the discs from spindle number one to spindle number three, preserving their original order and only moving one disc at a time. After a few attempts, I managed to reason it out... or maybe I followed the printed solution included in the box...
Department stores were always the traditional place to meet Santa, but they have largely vanished from our city centres, forcing Santa to decamp to the likes of garden centres and shopping malls. Do today’s internet-savvy children even believe in Santa any more, when they could easily go online and discover the truth? I was definitely a believer, until the age of eight or nine: but close to Christmas in 1971, I discovered an Airfix ‘Pontoon Bridge Assault Set’ in our airing cupboard: I’d seen it in a mail order catalogue and had put it on my Christmas list – so how come it had got here so early? I was ten, after all, and should probably have cottoned on by that age, although I'd begun to have my doubts. At least I didn’t have to hear it from Terry Collier who thoughtfully left it until Christmas Eve to inform his pal Bob Ferris that ‘Santa Claus is dead’...
TERRY: I did not say that. I merely said he’d never been alive to begin with.
BOB: No you didn’t – you said he’d been gored to death by his reindeer.