Part One: Television
Here in the twenty first century, television nostaglia has become a mini industry. There are several television channels whose output consists entirely of vintage programmes and films, and still more material to be found on YouTube. Fifty years ago, the phenomenon barely existed, except in the minds of a few individuals like myself and my friend Tim Beddows. Indeed, we first came together over a shared interest in ‘vintage’ TV programmes which at the time weren’t even a decade old. Imagine some fifteen-year-old of 2026 getting excited about the prospect of seeing a TV series from 2017. It just wouldn’t happen.
Part of the reason for this is the degree to which content has become accessible to the general public. There’s barely a title from TV or film that can’t be found with a quick online search, whether the result directs you to a physical media release, streaming service or illegal upload. Back in 1976, the idea that so much archival content should be so easily accessible was inconceivable. With only three TV networks, broadcasting time was limited, and contemporary programming occupied the bulk of the programme schedules. Until 1972, the usual place to find repeat broadcasts of series like The Saint or The Avengers was late at night, around 11pm, with Sunday lunchtimes offering another limited window of opportunity. In October of 1972, however, the government lifted restrictions on broadcasting hours, allowing the BBC and ITV to show programmes in the afternoon. ITV were quick to take advantage of this, and a new weekday afternoon schedule appeared, with hour-long slots devoted to repeat broadcasts. That very first week of afternoon programming ushered in repeat runs for A Family at War (Tuesday) and The Saint (Wednesday), with Simon Templar’s adventures being seen across several different ITV regions.
As time wore on, more and more of the old ITC series began to pop up in the afternoons, but what you got to see depended on where you lived, making for a veritable postcode lottery of archive television. Viewers in Wales might be treated to a repeat run of Danger Man, whilst in the Midlands we got Strange Report. This was clearly not enough for some viewers, and while hour-long dramas were often repeated, the same did not apply to sitcoms and variety shows, which rarely resurfaced after their original broadcasts. In early 1976, and probably reflecting a nationwide trend, the Birmingham Evening Mail encouraged readers to write in with their memories of vintage television, nominating those series they would most like to see again. The resulting correspondence was shown to executives at the local ITV station, who sanctioned a run of primetime repeats to be shown on Saturday evenings during late spring and early summer. The resulting season, given the umbrella title of ‘Play it Again’ comprised only American drama series, repeats of British material being restricted by agreements with the actors’ union Equity. Nevertheless, the season proved popular enough for the idea to be extended to the whole of the ITV network with a series of repeats appearing from late June under the title ‘Command Performance’, and beginning with a vintage edition of 77 Sunset Strip (above).
Similar archival seasons had been shown by the BBC in the late 60s, with strands such as Star Choice presenting repeat episodes from well loved series like Softly, Softly, chosen by members of the cast, but on the whole contemporary television tended to avoid repeats. For every viewer who wrote in asking to see an old series again, there were probably ten who complained about the number of repeats. In fact, the BBC did a poor job of repeating its series, with many popular dramas like The Troubleshooters and Doomwatch clocking up just a single broadcast. Doctor Who was repeated only in exceptional circumstances, such as the show’s annual summer break, and most of its serials were seen only once.
I’d been aware of the afternoon repeats of Danger Man and others since around 1973 when I chanced upon an episode of that particular series during the school holidays. I was more interested in repeats of Gerry Anderson’s series, which from 1973 onwards became a fixture of summer holiday mornings. Then, in March 1976, our local ITV station, ATV, began a Sunday afternoon repeat run of Strange Report, a series of which I had some vague memories from its original broadcast back in 1979. Only three episodes appeared before the schedule was rejigged, and the rest of the series was shown piecemeal over the coming months, eventually finding a temporary home on Tuesday afternoons. It was this series more than any other that really kickstarted my own interest in old television series, and the coming autumn would provide still more nostalgia fodder in the shape of Patrick McGoohan’s iconic series The Prisoner.
That 1976 repeat run of The Prisoner was a pivotal moment in archive television appreciation, because the subsequent fan club brought together individuals whose interests also embraced other items of vintage broadcasting. At around the same time, Doctor Who fans were similarly getting their act together.
Even before this happened, the BBC opened up its own TV archives in the summer of 1976 for their ‘Festival 40’ season of repeats, about which I’ve written elsewhere. This provided rare chances to see Steptoe and Son, Hancock, Dr. Finlay’s Casebook and an episode of Z Cars that recently resurfaced on Talking Pictures TV (its first sighting in fifty years). What I learned from watching these old series was that there was more to archive television than mere nostalgia. These old programmes were well written, imaginative, and featured some great performances from actors who had gone on to become household names. Production values had, of course, advanced considerably, and programmes from only a decade ago were already showing their age. No matter. In many cases, they were superior to their contemporary equivalents.
Even with the gradual opening up of the archives, fans of old television still had their work cut out getting to see those old programmes. Tim Beddows resorted to buying old 16mm prints of series like Randall & Hopkirk (Deceased), exactly the kind of collecting activity that later saw film buff Bob Monkhouse hauled through the courts. Extraordinary as it now seems, it was technically illegal even to own film prints of old TV series, never mind whether you were able to profit from them commercially. Compare that to the ‘Wild West’ situation that still prevails on YouTube, where entire channels are comprised of content uploaded without the copyright holders’ consent.
I was going to say we’ve come a long way in fifty years, but in fact the last few years have seen some major setbacks as several dedicated archive TV labels were forced to close. It’s to be hoped that this situation can be reversed: there is already a growing trend back towards physical media as users grow jaded with streaming services (and their endless, excessive commercials), and CD sales are beginning to pick up again. Will the same thing happen with DVD?
There’s an irony to all this, though: because access to content ultimately works against nostalgia, a phenomenon which thrives on memory and loss. If everything from the archives was instantly available to watch, would people care any more? After all, The Prisoner Appreciation Society came together to campaign for repeats of the series. If we’d had YouTube back then, would anyone have bothered? Equally, it’s one thing to feel a warm glow of nostalgia for a TV series you haven’t seen in years, and something else entirely when all the episodes become available on DVD or online. Because not all of those rose tinted memories stand up to scrutiny today…
‘Play it Again’ has probably been forgotten by those of us old enough to have seen it, and as a purely American season it had limited value. Its significance lies in the fact that, for the first time, a broadcaster had acknowledged the demand for repeats of vintage material, and responded in kind. TV nostalgia had arrived.














